Recruitment Academy
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Industry exclusive Training

Performance Protocol’s Recruitment Academy is a three-part, in-person training experience designed to help law enforcement recruiters excel in talent acquisition. Delivered on-site at your agency ensures recruitment teams have the tools & skills needed for long-term success.

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Hands-on training
sales skills
data driven recruiting
Gen z engagement
streamlined process
sustained success

The Problem

Many police service recruiters haven’t had formal training in sales, generational outreach or data use. Performance Protocol’s Recruitment Academy delivers hands-on tools to engage Gen Z candidates and build a repeatable, data-driven strategy.

92%
Lack Recruiter specific training
98%
Do not have any sales training
88%
are uncomfortable with public speaking
85%
Do not use data to target candidates
95%
Struggle to connect with Gen Z

Recruitment Academy delivers practical, hands-on training so recruiters can engage candidates and build a sustainable recruitment strategy.

Part 1

Recruitment Audit

Assess, Optimize, Improve

The Recruitment Audit evaluates your agency’s recruiting efforts across People, Processes, and Prospecting to ensure operations are efficient, transparent, and data-driven.

    Process Optimization

    Map the workflow, remove bottlenecks and cut time-to-hire.

    Data Accuracy

    Clean up sources and definitions so decisions rest on reliable numbers.

    Best Practices Review

    Identify what works and codify it so you can repeat success.

    Talent Pool Analysis

    Use insights to target diverse, high-potential candidates and improve outreach.

    Improvement Framework

    Set KPIs, owners and cadence for ongoing monitoring and refinement.

    report & Score

    Get a clear report card with findings and a baseline score—the foundation for Parts 2 and 3.

    The Audit

    experience

    Kickoff & data intake

    We align on goals, request recent staffing metrics and policies, and pull ATS exports to set a clean baseline.

    Funnel & process mapping

    We chart People, Process and Prospecting end to end, measure conversion and time-to-hire, and assign clear owners.

    Candidate experience & outreach

    We review career site, messaging and recruiter tactics for Gen Z and diverse talent, and test follow-ups and timelines.

    Stakeholder interviews & observation

    We meet Recruiting, HR and Backgrounds, plus unit leaders, and observe key steps to capture real bottlenecks.

    Systems & policy review

    We assess tooling setup, background workflows, medical/psych scheduling, onboarding and data quality against best practice.

    Findings, scorecard & roadmap

    You get a concise report with a baseline score, quick wins and a 90-day plan—foundation for Parts 2 and 3.

    Part 2

    Recruitment Bootcamp

    Build Core Skills

    This multi-day training focuses on 15 practical modules. The bootcamp prepares agency recruiters to excel in talent acquisition by developing data-driven approaches and strong interpersonal skills.

    Hands-On Learning

    Participants engage in interactive role-playing with real-time feedback to apply new skills. The Bootcamp focuses on effective communication, recruitment strategies, sales skills, prospecting, data-driven management, and building a positive culture to retain new hires.

    +60%
    Increase in Applicant Quality
    +30%
    Conversion Rates
    +50%
    Faster Lead Generation
    +73%
    Increase in Passive Lead Engagement
    Return on Investment

    Agencies save $1,000’s by reducing time-to-hire, ensuring quicker placement in critical roles. Recruiters complete the Bootcamp with strategic plans tailored to their agency, boosted confidence, and practical skills that drive operational success.

    Part 3

    Advanced recruiter training

    Master Human-Centered Sales

    Advanced Recruiter Training deepens interpersonal skills and human-centred recruiting. For bootcamp graduates, it sharpens lead conversion and long-term candidate relationship management.

    Emotional Intelligence

    This program builds empathetic communication, active listening and situational awareness so recruiters can build rapport, read cues and foster lasting candidate relationships.

    Strategic Lead Generation

    Use personalized outreach, targeted messaging and social media to engage passive candidates. Build real connections and grow your talent pipeline.

    Consultative Selling

    Assess candidates’ needs, customize your approach and deliver solution-focused pitches that align with candidate goals and your police service’s requirements—building trust and long-term engagement.

    Negotiation & Closing

    Handle objections, adapt your approach to candidate expectations and close offers with confidence—securing top talent and long-term relationships.

    Post-Hire Engagement

    Strengthen relationships with regular follow-ups, gather feedback to improve the candidate experience and build loyalty that boosts retention and long-term success for your police service.

    Interactive Learning Methodology

    Through workshops, real-world scenarios, and role-playing, participants develop practical, actionable skills they can immediately implement in their recruiting efforts.

    recruitment

    timeline.

    conversion rate
    1-3 hiring cycles
    application quality
    1-2 hiring cycles
    retention
    Observable within 6 months to a few years
    cost savings
    Evident in 3-6 months
    lead generation
    As early as 2-4 weeks
    time to contract
    Within the first hiring cycle
    Passive candidate engagement
    1-2 hiring cycles

    Factors influencing these timelines encompass agency size, regional nuances, job market dynamics, and the synergy between the agency's needs and its recruitment capabilities. Continuous feedback and strategic modifications will expedite the realization of these benefits.

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